True Touch Home Care
Logo Design & Brand Identity Design -// 2023
True Touch Home Care in Citrus Heights provides personalized, non-medical in-home care for the elderly and those with special needs. They are committed to dignity and independence, and they strive to be a trusted, caring presence in their clients’ homes, serving Citrus Heights and nearby communities. Their approach is grounded in strong family values, focusing on providing care that respects the dignity and individuality of each person they serve. Their vision is to be recognized as a leading provider of in-home care services in Citrus Heights and beyond, known for their commitment to excellence, compassion, and the highest standards of client care.
The Logo is like the face of a brand. A brand with a generic logo has no unique identity. For True Touch Home Care, we have a unique, modern, and iconic logo. The Logo has a unique and iconic logomark with a modern logotype. The brand communicates its values with its audience through the logo.
To ensure that the logo is easy to recognize and use, it’s important to have different versions of it. This means that the logo will look the same across all different platforms. We have designed the True Touch logo in both vertical and horizontal styles, so it can work in different places, like on websites, social media, and printed materials. The logo is responsive and preserves its identity in every use-case scenario.
For the logo mark of True Touch, we have a very unique and iconic symbol. The logomark is a combination of a heart, a tree, a happy human, and the Letter T symbol. This mark symbolizes the loving care, the growth, the joy, the empathy, the trust, the security that True Touch provides to its clients. In other words, this icon is a visual representation of what True Touch Home Care does.
To make sure the brand has a consistent look in every aspect, we have to use some chosen colors. Just like every memorable brand, True Touch Home Care also has a unique color palette. In the palette, we have Green, which represents life, growth, trust, and hope. We have pink, which represents care, love, and empathy. We also have Dark Blue, which stands for trust, security, and serenity.
As a Home Care Brand, stationery is a must for True Touch Home Care. It is very important to have a personalized look for the stationery as well. From letterhead to custom flyers, True Touch has a consistency with the overall feel of the brand. We have made custom stationery to preserve the consistency of True Touch Home Care.
